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Step and Repeat Banners & Backdrop Banners for all Special Events

You’ve seen the photos. You’ve seen the signature poses. It’s the Academy Awards or the Grammy Awards and in strut the celebrities across the red carpet, stopping briefly at the step and repeat wall to give the paparazzi its fill.

“Step & Repeat Banners” & “Backdrop Banners” provide an perfect backdrop for any event. These banners are used by event planners to photograph special guests and ensure that the logo of each of the sponsors is captured in every picture. They are a must at every Red Carpet event.

Basically a Step and Repeat Banner is a backdrop display that has one or more sponsor logos repeated in a step or diagonal alternating pattern.

The step and repeat in the realm of everyday people is a memorable way to inject a bit of fun and flash into an event. It’s like turning on the karaoke machine or going to the mall for some glamour shots. The photos are much more likely to be remembered and kept rather than discarded. Everyone seems a lot more photogenic in front of a step and repeat wall, especially after a little Photoshop action.

The purpose of a step and repeat backdrop is to emphasize a brand name or company logo during media press conferences, red carpet events and special events. The step and repeat backdrop banner is designed for photo opportunities. Step and Repeat Banners are printed on a high-quality, 13 oz banner material and can be sewn, hemmed and have grommets applied.

The most popular sizes for Step and Repeat are 8′ x 8′, 8′ x 10′ and 8’x 12′. Custom Step and Repeat orders can be made to any size as well.

With the step and repeat backdrop no longer exclusive to the rich and famous, the rest of us better start practicing our poses. These are great for graduation parties, weddings, and more!

Vehicle / Car Customizing

Vehicle customizing has long been a popular past time for enthusiasts. We work with many clubs and forums supporting this popular past time.

Obviously our specialty is offering interior and exterior restyling services, primarily associated with wraps. Changing the color of a vehicle, adding matte finish or carbon fiber accents, etc is our most popular services.

This example shows a 1991 Jaguar center console that has been stripped of the failing factory wood and wrapped

Below is a BMW 135 factory rear fascia, wrapped in 3m Dinoc Carbon Fiber

Below is a factory Honda Radio that has been wrapped in 3M DiNoc Carbon Fiber

Below are factory Mazda RX-7 dash pieces wrapped in 3M DiNoc Carbon Fiber

Here are few exterior examples as well…. Below is a Neon SRT-4 hood wrapped in 3M DiNoc Carbon Fiber

Pontiac G8 with 3M DiNoc Carbon Fiber accent wraps on the rear view mirrors, door handles, and rear spoiler

As you can see, you are only limited by your imagination. This works great on cars, trucks, motorcycles, boats, scooters… you name it!

Common Substrate Choices for Signs

A common question we get asked is the difference in the various substrates used for signs. Below is a list of some of the more common materials used and a brief product description.

Coroplast™
The Coroplast™ name is known throughout the Sign Industry for a consistent high quality printable surface. The only down side is that the corrugation shows through the graphic at close distance. Corrugated plastic is a great economical solution for indoor or outdoor signage and is our most used substrate. Typically we use 1/8″ to 1/4″ thick coroplast.

Foamcore
A strong, lightweight and easily cut material. It consists of three layers — an inner layer of polystyrene clad with outer facing of either a white claycoated paper. The foam is fairly easily crushed and edges bent, so you must be careful with storage and transporting. Typically we use .15″ to .50″ thick Formcore.

GatorFoam®
A durable lightweight board, it consists of a core of polystyrene foam bonded on both sides with wood fibers impregnated with resin. This provides durability and rigidity as well as moisture resistance. The foam used on this product holds up much better then Foamcore in storage and transporting. Typically we use .15″ to .50″ thick Formcore.

Acrylic

Commonly referred to as plexiglass. Great for indoor use and has a polished finished and smooth texture. It is manufactured in several thicknesses and may be finished with beveled edges, polished or graphics may be applied to the second surface. Typically we use 1/8″ to 1/2″ acrylic.

Alumalite

A durable product composed of white aluminum blank sheets on both sides with corrugated plastic in between. This material is perfect for long-term outdoor applications.

Aluminum

This lightweight material is great for indoor or outdoor applications. The major benefit is its duration. Aluminum can be used anywhere and is recommended in applications where the sign must last five years or more. Aluminum can be purchased in several colors or textured metals.

Banner Stands – Increase Trade Show visitors and get results in Retail

Attending a trade show could be a very efficient methodology of promoting your organization and its products. And one of the efficient methods to optimize your trade present show and improve traffic to your sales space is thru the usage of banner stands. A banner stand in your commerce show show draws attention to your booth and helps you deliver your message to prospective purchasers, current clients and business contacts at what’s usually a extremely competitive event. Your trade present display should stand out from the group, and a banner stand is a good way to ensure it does.

Vinyl banners are straightforward to wipe clean and permit for brighter colors and sharper image definition on them making them extra eye-catching than material banners.

There are various features of banner stands that make your funding in one worthwhile. Banner stands may be designed along with your firm logo or graphics, and include the necessary info you want to convey to potential clients. They can be utilized together with a trade present show or on their very own to promote a product, announce an event, or showcase information about your business. They can be utilized as an extension of your trade show sales space at a present as a result of they are often arrange in other areas like the show lobby or at the end of an aisle. Moreover, banner stands are lightweight, portable, and easy to arrange and take down.

Upon getting invested in a banner stand, you can see many makes use of for this vital piece of kit exterior of trade show displays. Banner stands are reusable and lengthy-lasting. You would possibly think about establishing your customized banner stand in a shopping mall to attract clients into your store, in a hotel lobby to direct the circulate of traffic, at a movie show to promote an upcoming film, at a sporting event to showcase staff info, or wherever your audience is more likely to be found. The advantages of a customized banner stand will last your small business far beyond commerce show displays, and with correct care can be utilized for a number of years of succinct, eye-catching commercial for your small business or company.

Using QR Codes in your business

Assuming you haven’t become familiarized with QR codes yet, picture this: An immediate and direct way of connecting with a particular product, service or web location through a quick, two-dimensional barcode-like scan using your personal smart-phone, iPad or Tablet computer. In the most simplistic terms, that’s the benefit of QR codes. There is obviously a more detailed explanation of how these codes can be used in the sign and graphics industry.

WHAT IS THIS THING?

The square QR code isn’t as complex as it looks. It acts as a link between one party’s intended information and the party on the viewing end. The black matrix pattern of a QR code stores information such as web addresses that can be tied into print ads, signage displays and more. Audiences exposed to the code are encouraged to scan the patterned square with a properly equipped smart phone in order to obtain and quickly access the stored information.

Some niches have caught on faster than others. That’s not to say that others won’t follow in using QR codes readily on signage and displays.

The real estate industry is a prime example. One of the neat things about it is that every listed house has a dedicated website with a QR code right on the ‘for sale’ sign for that house. You can place a code on the sign and someone can snap a photo and be brought to the website to get more information.
The code makes life simple for a prospective home buyer who wants to collect important information quickly while compiling data to make a crucial purchasing decision. Take this a few steps ahead and one might be able to see where these codes could become a valuable asset in more and more industries.

Just as intended, the QR code simplifies the researching and buying process for an individual. By getting information into a person’s hands easily and quickly, there are advantages to all parties involved.

You use can even use QR codes on your business cards to allow someone to scan the code and add all your contact information into their phone automatically!

Let NovoWorks help you integrate QR codes into your print, sales and promotional projects!

Advertising and Wraps are all about Impressions

The old advertising expression, You have to touch your audience with ads 7 times before your perspective clients remember you, probably holds more true today than any time in the past. Advertising is bombarding people from everywhere and in or to truly stand out and get noticed you need clear, clean, effective ads to impress your company’s goods and services onto your perspective clients.

Consider that a vehicle wrap can provide your company with over 16 million targeted impressions per year, that means that 16 million times your ad is being seen by someone. If you live in a city with a million people (D/FW’s population is 6.5 million!), that means that you will be seen by everyone in the city 16 times every year. People will come to recognize your company, and they will remember your offering and when they need your services or goods.

The impressions you will get from your clients and perspective clients with a vehicle wrap is incredible, but only if your vehicle wrap impresses them with your brand’s message and design. The message you want to convey must be clear to be effective. You only have 3-5 seconds to impress upon the audience who you are, what you do, and why they should remember your company over your competition.

Vehicle Magnetic Signs

Vehicle Magnetic Signs have been a popular choice for small businesses for some time.

In today’s market however, magnetic signs are not something we recommend except in some very specific circumstances. The main problem with magnetics are that they are typically sized too small to really be effective, especially when moving. Our 50/50 rule comes into effect here. Most people will see your vehicle (and graphics or marketing message) from 50 feet away at 50 miles an hour. A secondary and more important point is that magnets look temporary, and unless you want your business to look temporary, do not give a very good overall impression.

A partial wrap or even a combination of print and cut vinyl graphics is much more effective in providing positive messaging. We would be happy to have the opportunity to work with you on a cost effective solution based on your specific needs and budget.

If you have decided to use magnetics, or already have them, let us provide a few key tips…

Preparing the surface for your magnetic sign

• Be sure all surface paints, clear coats and waxes are cured and clean
• Clean the surface and the magnet with mild detergent
• Wipe with a soft cloth and allow to dry

Applying your magnetic sign

• If possible, affix the sign to a smooth, flat or gently curved metal surface of the vehicle
• Make sure the entire magnetic sign is flat against the metal surface
• If you place the magnetic in the wrong position, completely remove it from the surface and reaffix to avoid stretching the magnet or scratching the painted surface
• Avoid use on horizontal surfaces that are exposed to direct sunlight (such as hood, roof, etc)

Storing your magnetic car sign

• Keep your sign in a clean, dry place
• Store your sign flat on a similar sized surface
• Avoid stacking anything heavy on your magnetic sign (can damage the face)
• Do not stack magnetics with the magnetic side facing each other

Vehicle Wraps go beyond common billboards

Quick… you have less than 10 seconds to capture your audience’s attention, promote a brand and leave a lasting impression. Where do you turn? A vehicle wrap is an obvious choice for businesses on the go and can potentially reach an audience by the tens of thousands during each trip.  But a wrap is so much more than a roadway billboard. From event promotions to a striking delivery system, many businesses are incorporating wraps into overall advertising programs that have audiences turning heads.

NovoWorks offers a wide range of signage applications, including banners, posters, trade show displays and vehicle graphics. In particular, Novoworks has worked closely with vehicle graphics, watching the wrap market develop into today’s application.

Recently, Novoworks partnered with Cousins Paintball, Dallas, to design a wrap for a business owning paintball stores and a paintball  field in the Dallas area.

Cousins Paintball wanted to build awareness and decided to wrap its Scion xB, which potentially gains thousands of impressions during each delivery.  Instead of running another nondescript vehicle on the road, Cousin Paintball’s Scion completes its deliveries—all while serving as a low-cost, effective advertising medium.

In most instances, the goal of a vehicle wrap is to increase the visibility of a product or brand.  For example, in DFW alone it is estimated that a wrapped vehicle will receive approximately 55,000 impressions per day. The size of the vehicle, the layout and the colors create an end product that will grab attention to the vehicle and, thus, the brand.

See-through graphics (Window Perf)

Perforated window vinyl was originally designed to cover the windows of vehicles while allowing the occupant to see out and at the same time making the entire surface of a vehicle an advertising space. The same concept applies to storefront windows, which represent a huge amount of wasted advertising real estate.

It didn’t take long to realize the potential of digitally printed perforated vinyl on storefront windows to create a billboard-sized graphic at ground level, drawing potential customers directly to the front doors.

Perforated vinyl on store windows not only takes advantage of a large advertising space, but also offers privacy by blocking the view in while allowing those inside to see out. Since the vinyl is up to 60 percent solid, it also reduces light and heat, much like tinting. This effect is increased if the majority of the image is white or pastel colors.

Unfortunately, the view through the vinyl is reversed at night if the lights are on the inside (like window tint), and the saturation of colors on perforated vinyl is not as intense as on solid vinyl, but these are minor disadvantages when compared to the benefit of covering the building with high-impact graphics.

If you haven’t already investigated the possibilities of window graphic applications, you may be pleasantly surprised to find that your local ordinance allows for considerable flexibility so that you can showcase the goods and services offered your company with high-impact, see-through window advertisements.