Floor Graphics

Floor graphics are particularly valuable because more branding messages can be created in an area where space is limited.  Today’s diagram of retail product placement, is often jumbled with too many consumables, making for a confusing shopping experience with little product identification.

“We’re running out of space to get people’s messages across, but floor space allows the retailer as well as the brand owner to get their message out at the point of sale.”

Using more creative applications also helps a message stand out while reinforcing the brand identity, which is the ultimate goal of floor graphics. Take, for instance, a Heineken floor graphic in a grocery store. Instead of a square piece of vinyl filled with copy, create a Heineken bottle-shaped graphic in front of the beer cooler. Or maybe try a round pizza graphic for Red Baron in the frozen food section.

These images are more interesting to the eye and leave a stronger product connection. With a powerful graphic, you can increase sales, and we can become a more valuable business partner and marketing solution for you.

Art work file format specifics

A common problem we encounter when working with clients is that many do not understand the specifics of the different types of File Formats.  We will examine various types of formats, their uses and applications.

RASTER GRAPHICS

Raster, or bitmap images, are pixel-based images that are depicted as a grid of microscopic picture elements known as pixels. The raster image can be photo-realistic and is most often used for digital photographs, including digital camera photos and scans. Raster images are resolution-dependant, so the size and quality of the raster image is directly linked to the number of pixels in the file. Thus, changing the size of the file affects its resolution. Resolution of raster images is generally depicted by the number of pixels per square inch contained in the file. The proper resolution is dependent on the use of the image and the scale to be used.

VECTOR GRAPHICS

Vector graphics are based on mathematical descriptions of points, lines, and curves, like a connect-the-dots puzzle. Vector images are resolution independent. They have no resolution until printed. Images can be scaled to any size without losing quality. The file sizes of vector graphics are usually much smaller than raster (or bitmapped) images.

Figure Above:  A circle is shown as a vector (left) and BMP (right) graphic with too-low resolution.  Vector graphics are infinitely scalable and have small file size, but are not photo-realistic.

FILE FORMATS

Standard file formats for vector graphics include EPS (encapsulated PostScript) and PDF. and our preferred format, Adobe Illustrator (.AI).

Standard file formats for bitmap/raster graphics include TIFF, EPS, PDF, JPEG, Camera Raw and numerous other formats for Web graphics, such as GIF and PNG. Adobe Photoshop and their competitors can read all of these formats, and page layout programs can place these formats.

Obviously, we prefer to get art which is in a Vector format, especially for logo’s.  If you are providing art as a raster/bitmap, just remember that we can not make it much larger then the resolution of the image you provide us.

If you have questions or comments, please feel free to post them below!